SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO.

Content Marketing: If you want to build an audience through sharing valuable information, content marketing from our College Station agency is the best way to do that. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach.

SEM: Do you want to advertise your service or products? SEM services from our College Station agency is a great way to target user searches and get your name in front of them near the top of search result pages.

Social Media Strategy: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.

User Experience (UX): Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behavior and develop a plan of attack for improving your online user experience.

Research: If you want to understand what your audience thinks about certain topics or about your business, research is a great approach. Develop online surveys and then analyze the data for statistical significance.

Of course, we can help with all of this and more, so let us know if you want to learn about our College Station content and search engine marketing (SEM) services and much more!

Reporting! We love reporting because it’s the best way to see the results of digital marketing efforts. Each platform has its own analytics feature, but we always verify the data with at least one other analytics platform. What do we mean by that?

Well, let’s say you’re reporting out on a Facebook ad which got 60 clicks, according to Facebook Ads Manager. Now, when you cross reference that data with pageviews on Google Analytics, you only see 40. This doesn’t mean one platform is wrong, but it does show they’re tracking different metrics and that each platform has its limitations. We like to see the data from multiple perspectives, so we combine the metrics to get a holistic understanding of the campaign. Another great tool to cross-reference social media metrics is Google Tag Manager. This tool which tracks events on a website will help you verify conversion data. Want to know more about GTM? We’ve got an entire section on GTM below.

Below is a list of the analytics tools available within each social platform.

• Twitter: Twitter Analytics and Twitter Ads
• Facebook: Insights & Facebook Ads Manager
• LinkedIn: Analytics (accessible from your page) & Campaign Manager
• Instagram: Insights (accessible from your posts on mobile)

Google Analytics provides essential, in-depth data about the people who are visiting your website, which pages are most popular, the path people take on your site, how often you’re meeting your online goals and so much more! You can use this information to determine which content and campaigns are most effective, increase conversions and optimize your website for a better user experience.

We bring three things to the table: strategy, expertise, and scalability. We deliver real value to our clients by providing tailored solutions derived from industry-proven and disruptive strategies. Our solutions are also scalable, helping startups and enterprises alike stand out online and reach their marketing goals. Contact Algoritize in College Station for content and search engine marketing, as well as other digital marketing services, today!