Pay-Per-Click
Promote your products and services in the most effective way with our Google Ads specialists in College Station!!
What is PPC?
Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.
The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.
How does it benefit your business?
Online is where people are. To reach them as a small business, you need to be there, generating brand awareness, increasing leads and making sales.
This form of advertising from our College Station Pay-Per-Click (PPC) agency allows you to reach the right people with the right message at the right time.
Why your business needs PPC?
For new businesses and websites, it can take months to see organic results from SEO. This used to be referred to as the Google sandbox effect – people assumed Google was intentionally filtering new websites out of the results. However, the reality is that competition is tight and it takes time for a website to “prove” itself and earn authority and links. Google Ads is a great workaround for new businesses because you don’t have to wait around so long to see results. While working on your site’s SEO, you can put a budget into a Google Ads campaign and start getting impressions, clicks, and sales immediately. Because it’s so fast, it’s also a good way to test whether a given keyword or audience is worth pursuing via organic search – if it converts well in Google Ads, you can assume that it’s worth trying to rank for in SEO and build out your content accordingly. The Google Ads specialists at our College Station PPC agency can guide you through setting up a PPC campaign for your business
Sell more with PPC!
Most brands don’t just purchase PPC ads to build their reputation or beat out the competition (although those two benefits are things to consider). They buy the ads because they want to encourage their target audience to convert into real customers.
In 2022, up to 74 percent of brands reported that PPC was a huge driver for their business, generating revenue and a significant portion of their sales. For many brands, PPC ads are a surefire way to jumpstart some conversions – and they could do the same for you. Reach out to our Google Ads specialists in College Station for more information.
